Facebook and Twitter are known essentials for business and marketing, but some forget about other social media channels, such as Pinterest. Pinterest has so much potential to effectively market your business. It is a platform that could improve your reach, drive traffic to your site, and build your brand as an industry thought-leader.
Think about it. How many people do you know, most likely women, go to Pinterest for ideas on home improvement, DIY projects, style trends, recipes, workouts, etc.? I could go on. But my point is, there is a very large following on Pinterest that you could be reaching! Also, the new DIY Promoted Pins feature allows you to connect more with users through Pins that show up in search and category feeds.
Even if you don’t use the DIY Promoted Pin feature on Pinterest, you should still build your brand presence and promote your business. Here are 7 tips for you on how to promote your brand’s presence on Pinterest:
- Know your audience. You should know if you should even be spending time on Pinterest for marketing. Know that mostly women use Pinterest between the ages of 15 and 29. If your audience is primarily men, you might want to rethink your strategy.
- Be interesting. Think like a content marketer and not an advertiser. People will Pin interesting content, such as blog posts, videos, and DIY/How-To’s. Social Media Examiner explains how you create content on Pinterest that is engaging here.
- Send pins to customer’s email inbox. Include some of your Pins in your newsletter. You can include a screenshot of pin with clickable link on the image. This will bring your readers to that Pin on Pinterest where they can also see your other Pins.
- Find popular and relevant group boards. You can’t search for popular group boards through Pinterest, but PinGroupie is a tool that helps. Follow these boards and Pin on them so you can find inspiration and reach more people.
- Cross-promote your Pinterest presence. People aren’t just going to “stumble” upon your Pinterest account. Cross-promote on other social media platforms and get a “Follow” button to put on your blog and website.
- Pin it for later. You can add an image to your blog post that is shareable to Pinterest. Pin the image to Pinterest and link it back to the blog post. You can also share the blog post to Facebook and add the link to the Pin. Your call-to-action should be something like “Pin it for later.”
- Buyable Pins. Adding a “Buy it” button to your Pins is a good way for people to purchase your products through Pinterest. Many people browse on Pinterest, so it’s a great tool that makes it easier for users and effective for you. Here are 6 strategies for using Buyable Pins.
- Track pins from competitors. This is not only to check up on your competition, but it’s also a way to look for inspiration. Also, check the board of people who are already pinning your Pins. They might have related content!
Pinterest may not always be top of mind for marketers, but if you think a lot of your potential leads use Pinterest, get on board! Expand your business’ reach, authority and presence with Pinterest, and keep these tips in mind.