Today, almost every major social media platform gives you the opportunity to implement video content marketing in your social media strategy (YouTube, Facebook, Twitter, Snapchat, Instagram, Vine). Videos communicate powerfully with clients and prospects. They capture attention and hold it. Videos actually get shared 1,200% more than links and text posts. Nike said it best. Just Do It! If you have the ability to use a free tool to increase engagement and reach, do it.
No matter what you’re selling or offering, video can help in a huge way. Visual elements have dramatically increased in importance in the last couple of years, and video is the latest trend. Why? We’re living in a busy and crazy world, people! These short videos on social media fit in our busy lives and suit our short attention spans.
In my professional opinion, every business should be using or at least thinking about using video as a marketing tactic. It’s not only for the big brands! Whether you have a large or small budget, you can make video marketing work for you. Short videos are ideal, which is great because they’re easier and cheaper to make. Not only that, but also most people are looking at social media on their mobile devices now, so the shorter, the better.
If you’re new to video marketing, you should know some basic tips before you post your first video. Here are 5 ways to implement video content marketing in social media:
- Have objectives. What do you want out of the videos you post? Having objectives is just as important as it is when coming up with any marketing plan. Base the content of your video off of your goals and objectives. You can create in informative video about your brand, a strictly visual video with just music, a how-to video, a funny video, etc. Don’t just put videos out there to put videos out there. Have objectives, test what works, and produce engaging content.
- Laughs are contagious. Make your audience laugh. Think about the most viral videos you have seen. Most of them are probably funny videos that make you smile and laugh. Usually, prank videos or candid videos that are funny are inexpensive to produce. If reach and shares are your main objective, making a funny video that may go viral is a good strategy.
- Represent your brand’s values. Don’t forget what your brand stands for. One of the most important factors of marketing is to accurately represent your brand. Don’t give room for people to misinterpret who you are. Think long and hard about how you want your brand to be perceived and if the videos you post accurately portray that. Just like any content marketing, your brand should be consistent across the board.
- Use your audience’s voice. The best way to reach people is on a personal level. How does your ideal audience talk? What are they interested in and what do they want to know? One of the foundations of social media is sharing content. Create content that they will want to watch and share. To go even a step further, you can also share their content if it’s related to your brand or industry. If you like, share and tag their posts, you’ll not only reach your ideal audience and get relevant content, you will also build a relationship with your audience.
- Show people, not just products. What you’re selling is important, but people do not want to be sold! Do not produce an infomercial. I’ve said it before, and I’ll say it again; people want to be informed, educated, and entertained on social media. If you really want to focus on your brand, try interviewing staff members or focus on customers and their success stories.
If you want to establish and enhance your brand’s digital presence, video can help you build authority, credibility, and identity. Video content marketing beats out many other forms of online marketing. It might be helpful to look at examples of successful branded videos on Vine and Instagram. Come up with a budget, see what you can work with, come up with objectives, and start creating a plan!