You’re posting on social media everyday and putting money towards boosting posts and digital advertisements. Why aren’t you connecting or engaging with your target audience? It could be your content or it could be your strategy.
Now that digital marketing has become prominent in this day and age, customers expect a personalized experience with businesses and their brand. In order to connect with these people, you have to stay on top of the game and realize what you’re doing wrong. Here are 6 reasons you aren’t connecting with your audience on social media (this can also be related to blogging and website content):
1. You aren’t evoking any emotion. Does your brand evoke emotion? If it does, it should transfer to social media. To establish brand loyalty and engagement from your audience, you need to establish a loyal fan base through emotional appeal. People are more likely to engage based on emotion. With every social media post, think about what your brand stands for and how the public perceives it.
2. You only care about yourself. Your social media efforts might not be working because you aren’t following my 80/20 rule. If you focus too much on products, services and promotions, the reader won’t want to read about you. The occasional announcement is okay, but make the majority of the content about the reader.
3. You don’t have a clear target audience. You can’t create engaging content without the knowledge of your audience. Create an audience persona to help you create better content and to help guide your strategy and post topics.
4. You aren’t creating content specifically for your audience. Now that you have a target audience, you need to create content specifically for them. Target your posts and ads on social media towards this audience. Ask yourself, “What are they like? Why are they looking at your profile? What do they want and need to know? How can you solve their problem? What do you want them to do?” Answering these questions before you create content for you social media posts will help attract the right audience.
5. Your content doesn’t provide value. Attention spans are very small these days. If you don’t provide immense and immediate value to your audience, no one will waste their time. Provide your audience with facts, tips, statistics, funny and shareable photos and videos, etc. Go back to your questions about your target audience and answer what they need and want with your content.
6. You’re too impatient. If you’re new to social media, gaining an audience takes time. Creating compelling and engaging content takes time and effort. Just remember to always keep your target audience in mind. Social media marketing is just like any other form of marketing. To get results, you must be patient.