Organically improving traffic to your business’ website or blog can be difficult. With paid search and paid ads, organic reach is harder to accomplish.
However, if you use SEO correctly, you can reach a more relevant and targeted audience. I think most people who have a slight idea of how websites and the Internet works knows this. When a business puts together a website, SEO is a huge part of it because organic search traffic converts a lot better than traffic from social media or elsewhere.
If you are unfamiliar with SEO, this list is perfect for you! There’s a lot that goes into SEO and putting together a website, as I’m sure you probably know. Start with these tricks and tips to help increase your organic reach with SEO!
- Choose one topic. Your website can branch off into other topics. However, make sure these separate topics are relevant to your main message. This main message will be your “one topic.”
- Keyword research. First, know who you are wanting to talk to. Create personas and make sure your topic relates to them. Keywords are what people will search for to find your page. This is a great article about how to do a keyword research.
- Optimize your website. Be sure to write your content in language that search engines and your audience will understand. Use your list of keywords from you keyword research all throughout your weskit, including the homepage, header tags, meta-description and in the URL of pages throughout your website.
- Use long tail keywords. Long tail keywords are 3 and 4 keyword phrases which are specific to your topic. Whenever a customer uses a highly specific search phrase, they usually are looking for exactly what they are going to buy. This article explains how to identify long tail keywords for your website or blog.
- Blog often and consistently. Search engines like Google and Yahoo love websites that are updated frequently. The more you blog or update your website, the more your audience and search engines will like your site.
- Create quality content. Although keywords are important, make sure you’re not just publishing content that is packed with keywords and hardly any relevant information. By providing quality that your audience actually enjoys reading, you’ll naturally improve your SEO. Remember that keywords are used to get your articles found, but the quality of the content is what keeps your audience interested and engaged.
- Link to internal pages on your site. If you don’t have a content management system that already does this for you, you should try to cross-link other pages on your website or blog as much as possible. This will encourage your audience to navigate around your site.
- Use a permalink structure that uses keywords. A non-friendly SEO permalink structure uses numbers to identify pages. SEO friendly URLs contain keywords. Doing this will improve your chances to organically rank higher in search engines. Read this article for more info on SEO friendly URL structures.
- Don’t forget about your images. Tagging your images and naming your files with the right keywords will not only increase their visibility, but also bringing people to your website.
- Link to outside websites with quality content. Doing this increases your credibility. It also helps you track. If people click these external links, this tells search engines you are a trusted authority on your particular topic.