10 SEO Tips and Tricks to Increase Organic Reach

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Organically improving traffic to your business’ website or blog can be difficult. With paid search and paid ads, organic reach is harder to accomplish.

However, if you  use SEO correctly, you can reach a more relevant and targeted audience. I think most people who have a slight idea of how websites and the Internet works knows this. When a business puts together a website, SEO is a huge part of it because organic search traffic converts a lot better than traffic from social media or elsewhere.

If you are unfamiliar with SEO, this list is perfect for you! There’s a lot that goes into SEO and putting together a website, as I’m sure you probably know. Start with these tricks and tips to help increase your organic reach with SEO!

  1. Choose one topic. Your website can branch off into other topics. However, make sure these separate topics are relevant to your main message. This main message will be your “one topic.”
  2. Keyword research. First, know who you are wanting to talk to. Create personas and make sure your topic relates to them. Keywords are what people will search for to find your page. This is a great article about how to do a keyword research.
  3. Optimize your website. Be sure to write your content in language that search engines and your audience will understand. Use your list of keywords from you keyword research all throughout your weskit, including the homepage, header tags, meta-description and in the URL of pages throughout your website.
  4. Use long tail keywords. Long tail keywords are 3 and 4 keyword phrases which are specific to your topic. Whenever a customer uses a highly specific search phrase, they usually are looking for exactly what they are going to buy. This article explains how to identify long tail keywords for your website or blog.
  5. Blog often and consistently. Search engines like Google and Yahoo love websites that are updated frequently. The more you blog or update your website, the more your audience and search engines will like your site.
  6. Create quality content. Although keywords are important, make sure you’re not just publishing content that is packed with keywords and hardly any relevant information. By providing quality that your audience actually enjoys reading, you’ll naturally improve your SEO. Remember that keywords are used to get your articles found, but the quality of the content is what keeps your audience interested and engaged.
  7. Link to internal pages on your site. If you don’t have a content management system that already does this for you, you should try to cross-link other pages on your website or blog as much as possible. This will encourage your audience to navigate around your site.
  8. Use a permalink structure that uses keywords. A non-friendly SEO permalink structure uses numbers to identify pages. SEO friendly URLs contain keywords. Doing this will improve your chances to organically rank higher in search engines. Read this article for more info on SEO friendly URL structures.
  9. Don’t forget about your images. Tagging your images and naming your files with the right keywords will not only increase their visibility, but also bringing people to your website.
  10. Link to outside websites with quality content. Doing this increases your credibility. It also helps you track. If people click these external links, this tells search engines you are a trusted authority on your particular topic.

 

 

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Which Social Media Platform is Right for Your Business?

If you’re reading this, you probably think the same thing I do; social media is important for business. However, before you jump on any social media platform, consider which one is right for your brand or business.

That’s right. Some platforms work better than others depending on your business and industry. Yep! Another headache that most business owners don’t want to think about or deal with.

Well, this is your cheat sheet! This will give you the basics of which social media platforms are best for your brand or business. Don’t waste your time on unnecessary platforms anymore and get better results!

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March 2016 Social Media Update

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I’m a little late on this post, but there were some important social media updates to be aware of!

Facebook:

  • WordPress plugin for Instant Articles. The plugin will make Instant Articles more accessible for many publishers, and it includes a built-in suite of interactive tools!
  • Topics. This is currently being tested, but Topics allows users to add a category to posts that work similarly to hashtags. This will allows people to find a certain topic of conversation that they are interested in.
  • Video metrics update. This update gives users daily breakdowns for video metrics giving Page owners a better understanding of when their audiences are watching their videos.blog.png
  • Collect leads for your business. Facebook’s new updates for their leads ads are  new CRM partners and support for video within the format.blog fb.png
  • Live videos are prioritized. Facebook Live Videos are now more likely to be higher in the News Feed when they are actually live, compared to after they are no longer live

Twitter:

  • Explore links within moments. Twitter now allows you to tap a link directly from a Moment. When you’re done browsing, you just click out and jump back into the Moment where you left off!
  • Seamless loginIf you are logged in to Twitter or Twitter Analytics, you no longer need to login to TweetDeck separately. You’ll be automatically logged in!
  • Alt text to images. You can now add alt text to images with up to 420 characters! People who are visually impaired will have access to the the alt text descriptions through assistive technology, such as screen readers and braille displays.

Instagram:

  • Algorithmic timeline. Instagram announced that they’s be introducing an algorithmic-based timeline. People miss up to 70% of their feeds, so Instagram is hoping that this new feed will help them have a better experience.
  • 60 second videos. People spend more time watching videos, so Instagram decided to increase the time allowed for videos. Longer videos mean more diverse stories from the accounts we love!

Pinterest:

LinkedIn:

  • Account targeting. You can now run an account-based marketing campaign on LinkedIn and you can tailor your sponsors updates and InMail campaigns to a priority list of accounts. blog linkedin.png